Privacy Policy

Last updated: 6 September 2026

Bourne Fitness Limited (“Bourne Fitness”, “we”, “us” or “our”) is the controller of the personal information described in this policy. We are registered in England and Wales under company number 15463103 and operate from Unit 6 Grange Mills, Weir Road, Balham, London SW12 0NE. Contact us at contact@bournefitness.co.uk or 07754 329096.

1. INFORMATION WE COLLECT
We may collect your name, contact details, date of birth, emergency contact, account and booking information, attendance history, membership or purchase records, communications, preferences, feedback, photographs or recordings where permission has been obtained, and technical information such as IP address, device, browser and cookie data. Where necessary to provide safe fitness services, we may collect health, injury, pregnancy or accessibility information. Payment providers process card or bank details; we do not normally receive or store full payment-card details.

2. HOW WE COLLECT INFORMATION
We collect information directly from you when you enquire, create an account, complete a form, purchase, book or attend a service, contact us, join a promotion or give feedback. We may also receive relevant information from booking, payment, referral, corporate-wellness or third-party marketplace providers you choose to use, and automatically through our website and cookies.

3. HOW AND WHY WE USE INFORMATION
We use personal information to:
• create and manage accounts, bookings, memberships, packs and payments;
• deliver classes, personal training, events and customer support;
• support health and safety, adapt sessions and respond to emergencies;
• manage cancellations, waitlists, attendance and access;
• communicate service, timetable, venue or policy updates;
• keep financial, operational and legal records;
• prevent misuse, protect our people and property, and defend legal claims;
• improve our services and website; and
• send marketing where you have consented or where otherwise permitted by law.

Our lawful bases may include performing a contract, taking steps before a contract, complying with legal obligations, protecting vital interests, our legitimate interests in running and improving the business and keeping it secure, and consent. Where we process health information or other special-category data, we rely on an additional lawful condition, such as your explicit consent or a condition permitted for health, safety or legal claims. You may withdraw consent at any time, although this does not affect earlier lawful processing.

4. MARKETING AND COOKIES
You can opt out of marketing at any time by using an unsubscribe link or contacting us. Service messages about bookings or your account are not marketing. Our website may use essential cookies and, with your consent where required, analytics or marketing cookies. You can manage cookie choices through the site’s cookie controls and your browser settings.

5. SHARING INFORMATION
We may share information only where necessary with booking and membership platforms, payment providers, website hosting and analytics providers, communications and marketing suppliers, coaches and authorised staff, professional advisers, insurers, emergency services, regulators, law-enforcement bodies or other authorities. We may also disclose information in connection with a business reorganisation or sale, subject to appropriate safeguards. We do not sell personal information.

6. INTERNATIONAL TRANSFERS
Some service providers may process information outside the UK. Where this occurs, we use a lawful transfer mechanism and appropriate safeguards, such as UK adequacy regulations or approved contractual protections. Contact us if you would like more information about relevant safeguards.

7. RETENTION AND SECURITY
We keep information only for as long as necessary for the purposes described, including providing services, meeting tax, accounting, insurance and legal requirements, resolving disputes and enforcing agreements. Retention periods depend on the type of information, our legal obligations and the risk involved. We use reasonable technical and organisational measures to protect personal information, but no online system is completely secure.

8. YOUR RIGHTS
Depending on the circumstances, you may have rights to access your information, correct it, request deletion, restrict or object to processing, receive certain information in a portable format, and withdraw consent. You also have an explicit right to object to direct marketing at any time. These rights may be limited where an exemption applies. To exercise a right, contact contact@bournefitness.co.uk. We may need to verify your identity.

9. AUTOMATED DECISIONS
We do not make decisions based solely on automated processing that have legal or similarly significant effects on you.

10. CHILDREN
Where a service is available to someone under 18, we may require consent and contact information from a parent or guardian and will handle the young person’s information with particular care.

11. COMPLAINTS AND UPDATES
Please contact us first if you have concerns. You may also complain to the Information Commissioner’s Office at ico.org.uk. We may update this policy when our services, providers or legal obligations change. The latest version will appear on our website with its update date.